The “Boing” of Life

BOING BOING was established in 1996 as a way to serve new parents in Park Slope. I had a deep desire to help others because of the frustrations I went through that first lonely winter with my newborn. “There ought to be a place you can get breast pumps and nursing bras without dealing with some embarrassed guy in an all night drugstore!” I ranted during another sleepless night.

My husband Seth, mistaking me for Superwoman, replied, “Why don’t you do it?” So, although I had no business experience, I could not rest until I created what some have called a “community touchstone,” and is, in fact, the first shop in the nation to combine breastfeeding and babywearing.

Over the years, I have been grateful to be here for you, watching your children grow as Park Slope flourished around us. Our teenagers have learned first hand what the meaning of community is. It’s personal! We live, work, and shop here. This is our home, and we believe that the continued health and security of BOING BOING is intimately connected to the vitality of our shared community.

Now I need your help.

Two years ago my husband Seth was diagnosed with non hodgkin’s lymphoma. After months of chemo, our family was elated when we received the news that his cancer had gone into remission. This summer we were deeply saddened to learn that Seth’s cancer had returned. I had to close boing, my second shop; which I had opened specifically for new moms support groups. Ironically, I am now the one who finds herself in need of support. That is why I’m reaching out to the people I know. You.

I have always taught that the best bond between mother and child is direct and frequent contact. As parents we trade in slings for constant hugs, and try to balance our family life as best we can. Because of our current circumstances, I recognize that the best course of action during this period in my children’s life is for me to be here for them.

Going forward means we can continue to support your families, as well as help a caring husband and a man that two young teenagers would proudly brag about as the world’s greatest dad. Besides, who knows what other business he might ask me to open?

Thank you all for being a part of our 14 year run. There are so many of you who have touched my heart with your struggles; and I treasure those moments. I am eternally grateful to have been a part of your life. By donating now, you can help BOING BOING continue to fulfill its mission, and know you are an essential part of our uniquely vibrant community.